How will business move forward in the future? We are facing difficult times and a slow economy not likely to turn around anytime soon, regardless of who is at the helm. This makes it vital that business owner's appeal directly to consumers who are the most likely to but their products. This requires new innovation in the marketplace that favors integrity and value as opposed to mass marketing campaigns with inflated claims. How do we accomplish this?
In today's business culture there are now three tiers, social media, mobile devices and electronic payments. Master these and you will stay ahead of the competition. In fact, three are business think tanks working on these concepts right now and if you are not willing to take advantage of this new way of doing business, you will fall behind.
What Social Media Did
First, let's talk about social media. In the Era of Twitter, Facebook, and Google Plus, Business owners can have a direct influence on their customers. We can send messages, updates on our products, or invite them to special events directly. In turn they have direct influence over us; telling us what they like, what popular and what they might like to see from us in the future or what we did that was successful in order to enhance their experience.
Mobile Marketing
Now we have web 3.0 or mobile devices. Social media and the internet is now mobile. Real time data is now flowing back and forth and our experience is even more interactive. Customers can share their experiences in your store, as it happen. They can check in, share deals, and let friends know what's going on in our stores using the mobile device. We also have the ability to create store apps that can send push notifications on anything we choose to customers as they walk in, or as they reach a certain occasion within the store and directly market to a very specific and pre- qualified audience.
No Wallet, No Problem
Next Up -Social Payment. Now, our cell phones can be used as a mobile payment device, replacing credit cards and connected directly to their bank accounts. In fact, Duncan Donuts has an app that allows friends to buy each other coffee via iPhone or Android. The next thing to come is making payments via social media. Imagine going to your favorite stores' social page, finding your product and how others respond to it before buying it from your mobile tablet.
What other scenarios do you see emerging as a result of combining mobile marketing, social media and mobile payment? We are on the verge of these technologies combining and the implications will change commerce for years to come.
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